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PRICING / COMMERCIAL MODEL

Price the motion.
Not the headcount.

OXO uses a usage-based pricing model. Your commercial plan is shaped by what the system operates, how much activity moves through it, and where your team needs control.

Build your commercial plan
OXO / PLAN BUILDERILLUSTRATIVE

Your outbound operating profile

Markets03
Active workflows06
ChannelsEMAIL + CALL
Monthly campaign volumeHIGH
Approval modelTEAM CONTROL
RECOMMENDED COMMERCIAL MODELUsage-based
operating plan
HOW PRICING WORKS

Three inputs shape
the commercial model.

01

Workflows

Which parts of the outbound motion OXO runs—from prospecting and enrichment to outreach, calling, reply handling and CRM operations.

02

Operating volume

The number of markets, campaigns, contacts, channels and actions moving through the system.

03

Control depth

The approval gates, governance rules, handoffs and implementation support your team requires.

WHAT CHANGES THE PLAN

Start with the operating reality—not a generic package.

DimensionLower-complexity motionMulti-workflow motionEnterprise motion
MarketsOne focused ICPMultiple segments or regionsMany business units or geographies
ChannelsEmail-ledEmail + callingMulti-channel with routing policies
GovernanceLight reviewTeam approvalsRole-based control and auditability
RolloutStandard configurationWorkflow design supportPhased implementation and integration
FROM DISCOVERY TO LIVE MOTION

Commercials follow the system design.

01 / MAP

Define the motion

Confirm ICPs, channels, campaign types, team roles and the outcomes OXO will own.

02 / SIZE

Estimate usage

Model expected account, contact, campaign and channel activity.

03 / CONTROL

Set boundaries

Choose approval gates, exclusions, handoff logic and governance requirements.

04 / CONFIRM

Agree the plan

Finalise the usage model, rollout scope and commercial terms before activation.

OUTBOUND AUTOMATION PRICING

What your OXO plan can include.

AI SDR WORKFLOWS

Prospecting through handoff

Packages can include account discovery, buying signals, data enrichment, personalised outreach, sales calling, reply classification and CRM updates.

CHANNEL + CAMPAIGN USAGE

Volume aligned to the motion

Pricing considers active campaigns, contacts processed, channels used and the operating frequency required by your go-to-market plan.

IMPLEMENTATION + CONTROL

Support where complexity exists

Advanced plans can account for integrations, approvals, governance, workflow design, phased rollouts and multi-team operating requirements.

PRICING / QUESTIONS

Clear answers before a commercial conversation.

Is OXO priced per seat?

No. OXO is designed around usage and the outbound workflows the system operates rather than charging primarily for user seats.

Why are exact prices not listed?

The current commercial model depends on workflow scope, campaign volume, channels, governance and rollout complexity. Those inputs need to be mapped before a responsible quote can be produced.

Can we start with one workflow?

Yes. A team can begin with a focused use case or market and expand after the operating model is proven.

What should we prepare for a pricing discussion?

Bring your target markets, approximate campaign volume, required channels, current tools, approval needs and the team roles involved in handoffs.

Does implementation cost depend on integrations?

It can. Standard configurations differ from programmes requiring custom CRM logic, governance, phased deployment or complex integrations.