Translate the ICP
Set company, persona and commercial-fit criteria.
OUTBOUND
PROSPECTING / 01
A better market.
Ready for action.
Use OXO sales prospecting software to identify, enrich, prioritize and activate B2B accounts and contacts.
THE PRODUCT / CLEARLY
Prospecting software should create a campaign-ready market and preserve why every account and person belongs in it.
HOW IT WORKS
Three moves.
One commercial memory.
Resolve the market
Find accounts and people, enrich records and review fit.
Start the motion
Move qualified prospects into the right outbound campaign.
WHAT YOU GET
Useful by design.
Connected by default.
Company-first research
Start with account fit before selecting individual buyers.
Contact discovery
Find the people relevant to the buying motion.
Data enrichment
Resolve the fields required to operate outreach.
Direct activation
Keep the selected market connected to email, calls and LinkedIn.
THE DIVISION OF LABOR
OXO operates.
Your team persuades.
Runs defined, repeatable outbound work from shared context.
Your team translates commercial strategy into target criteria. OXO supports discovery, people selection, enrichment and direct campaign activation.
DETAIL / FOR EVALUATION
What this changes
in practice.
OXO sales prospecting software helps teams turn an ICP into an actionable market. Company discovery, people selection, enrichment and campaign activation stay connected, so the list is built for the motion that will use it.
Prospecting teams can produce large lists that are not usable by the people operating outreach. Fit criteria, enrichment state and campaign purpose disappear in the handoff.
Translate an ICP into a market
Build a company and people universe from explicit fit rules.
Prepare a campaign list
Resolve the contact and company fields required before activation.
Align prospecting and SDR work
Keep selection logic visible to the team that operates the sequence.
BUYER QUESTIONS
Clear answers.
No theatre.
What is sales prospecting software?+
It helps teams find and organize potential customers before outreach. OXO connects that discovery to enrichment, qualification and campaign activation.
Does OXO support account and contact prospecting?+
Yes. OXO includes company and people workflows so teams can work from the target account to the relevant contacts.
What does OXO need to start?+
Teams define the market, offer, channel boundaries and approval rules. OXO uses that operating context across prospecting, outreach and follow-up.
YOUR MOTION / NEXT