Shape the market
Use company and persona criteria to narrow the prospect universe.
OUTBOUND
DATA / 01
A working market.
Not a static list.
Build B2B account and contact lists with the context needed for qualification, enrichment and outbound action.
THE PRODUCT / CLEARLY
The useful database is the one connected to qualification and action. OXO organizes company and people records around the outbound motion that will use them.
HOW IT WORKS
Three moves.
One commercial memory.
Review the context
See the company and contact detail required for qualification.
Move into outreach
Send selected records into enrichment and the right campaign.
WHAT YOU GET
Useful by design.
Connected by default.
Company views
Work from company-level context before selecting individual buyers.
People views
Identify relevant contacts within the target account.
Enriched records
Attach contact and company data needed by the next step.
Connected activation
Keep selection, data and outreach inside one operating flow.
THE DIVISION OF LABOR
OXO operates.
Your team persuades.
Runs defined, repeatable outbound work from shared context.
Your team decides what qualifies as a target. OXO helps discover, organize and enrich the company and person records required for outreach.
DETAIL / FOR EVALUATION
What this changes
in practice.
OXO gives outbound teams a B2B contact database workflow: identify companies, find relevant people, inspect account context and move selected records into enrichment and outreach. The value is not a detached list—it is data connected to the next commercial action.
A large contact count is not the same as a usable market. Records can be incomplete, detached from account context or impossible to trace back to the criteria that selected them.
Create a focused prospect universe
Build company and people views around explicit market criteria.
Prepare records for outreach
Resolve the data fields needed before email, calls or LinkedIn activity.
Maintain campaign context
Keep qualification and company information attached after activation.
BUYER QUESTIONS
Clear answers.
No theatre.
What is a B2B contact database?+
A B2B contact database organizes company and professional contact information for business prospecting. In OXO, those records connect directly to enrichment and outbound campaigns.
Can teams search companies and people separately?+
Yes. OXO prospecting views support company and people workflows so teams can start from the account or the buyer.
Does OXO replace the sales team?+
No. OXO operates repeatable outbound work and keeps approvals visible. Sellers enter where judgment, persuasion and relationship context matter.
YOUR MOTION / NEXT