Prospecting: Find the right people
Build account lists from ICP logic, exclusions, buying signals and evidence instead of static filters.
18.4KOUTBOUND
AI SDR / THE OPERATING SYSTEM
Deploy an SDR.
Without deploying the ops.
OXO is AI SDR software for teams that want the repetitive outbound motion to run continuously—while keeping strategy, approvals, live conversations and commercial judgment with people.
Design your AI SDROXO
FINDMarket resolved
WRITEContext assembled
CALLBrief prepared
ROUTEOwner assigned
Most AI SDRs generate activity.
OXO operates the motion.
The distinction is structural. Generation is one task. Outbound performance depends on connected market selection, research, sequencing, channel coordination, reply interpretation, CRM state and human handoff.
Research: Understand the account
Research the account, buyer and timing context before a message or call is created.
146Outreach: Run the sequence
Coordinate email, calling, follow-up and stop rules through one visible campaign state.
04Handoff: Route the conversation
Classify replies, preserve context and send qualified conversations to the right human owner.
1CONTROL MODELAutonomy should be
Autonomy should be
a policy, not a promise.
Teams decide what OXO can run independently, what needs approval, and what must always move to a person. Those boundaries remain visible at campaign level.
Research, enrich and monitor
Continuous operational work runs within approved ICP, data and exclusion rules.
Messages, campaigns and changes
Selected actions wait for a human decision before execution.
Replies, calls and closing
Conversation, negotiation and judgment stay with the team.
One connected system for the full outbound workflow.
AI prospecting with evidence
Build ICP-driven account lists, detect buying signals, enrich contacts, map buying committees and preserve why each prospect was selected.
Email and calling share context
Use the same account research, message angle and campaign state across personalised email outreach and sales calls.
Handoffs without context loss
Classify replies, stop inappropriate follow-up, update CRM state and route qualified opportunities with the full interaction history.
What teams usually need to know.
What is an AI SDR?
An AI SDR is software that performs or coordinates parts of the sales-development workflow, including prospecting, research, outreach, follow-up and lead routing. OXO focuses on operating the connected workflow rather than generating isolated tasks.
Does OXO replace human SDRs?
OXO is designed to remove repetitive operating work and increase team capacity. Human teams retain strategy, approvals, live conversations, negotiation and closing.
Can we control what the AI sends?
Yes. Campaigns can include approval gates, exclusions, sending limits, stop rules and human handoff policies.
How is OXO different from email automation?
Email automation mainly executes sequences. OXO connects market selection, research, email, calling, reply handling and CRM state in one inspectable operating loop.