PROSPECTING

A bigger list isn’t the win.
The right market is.

From defining your ICP to surfacing verified, ready-to-contact people, OXO runs prospecting end-to-end so outreach starts with data your team can actually trust.

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OXO / MARKET COMPILERILLUSTRATIVE

THE PROBLEM

Prospecting feels easy.
Until outreach actually starts.

Teams build lists faster than ever, but data goes stale, targeting drifts, and outreach starts before it’s actually ready. A lot of leads, very little pipeline.

01
Lists look good on paper.

Data seems fine until emails bounce and calls don’t connect. Problems only show up once outreach is already running.

02
ICPs are loosely defined.

Targeting lives in someone’s head or an old doc, so different reps chase different accounts and results stay inconsistent.

03
Data decays constantly.

People change rolesVP of SalesDirector of RevOps and companies change plans faster than most teams can refresh a list.

04
Fit isn’t the same as timing.

A company can match your ICP perfectly and still be the wrong account to reach out to this week.

WHY TEAMS CHOOSE OXO

A database tells you who exists.
OXO tells you who’s ready.

Instead of stitching together list vendors, enrichment tools, and manual checks, OXO runs prospecting as one system that stays current and ready for outbound.

ICP-first, not list-first.

Describe who you want to reach, and OXO expands that into real, matching companies and contacts automatically.

0M+ companies and 0M+ people.

48M+ companies and 750M+ people, enriched and verified across multiple sources, so your ICP isn’t limited by how small the underlying database is.

Verified before it reaches your team.

Every contact is checked so reps aren’t the ones discovering a bounced email or a disconnected number.

Timing built in, not bolted on.

Signals like hiring, funding, and expansion adjust which accounts get priority, so fit and timing move together instead of separately.

HOW OXO PROSPECTING WORKS

Describe the market.
OXO finds it.

One connected flow, from defining who you want to reach to a list your team can act on immediately.

01Define your ICP

Set the companies, roles, and criteria that actually matter to your business.

02Expand and verify

OXO finds matching companies and contacts, and checks that each one is real and reachable.

03Prioritize by timing

Signals like hiring, funding, and expansion help surface which accounts are worth reaching out to right now.

04Activate for outreach

The finished list flows straight into email and calls, with personalization context already attached.

FEATURE HIGHLIGHTS

WHAT TEAMS GET WITH OXO

SEE THE MOTION

Bring the market you think you want.
Leave with the one worth running.

See this built around your actual ICP and your actual exclusions, not a generic demo.

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PROSPECTING / QUESTIONS

On the data itself

OXO draws from a database of 48M+ companies and 750M+ people, enriched and verified across multiple sources, not a single thin vendor feed.

Company and contact details are refreshed regularly, so role changes, company moves, and disconnected numbers get caught before they reach your team, not after a bounce.

OXO pulls from multiple data sources and cross-verifies them, rather than relying on one provider, which is part of why accuracy holds up at scale.

On how it fits your workflow

No. OXO verifies, prioritizes, and activates leads for outreach, the output is a ready list, not a static export.

Yes. You define what matters, industry, size, role, timing signals, and OXO builds the market around that.

Yes. Existing customers, open opportunities, and previously contacted leads can be automatically excluded so outreach doesn’t waste time on the wrong accounts.

Fetched leads stay in your workspace and are reusable across future campaigns, you don’t need to re-fetch the same audience twice.

Yes, that’s the intent. OXO runs sourcing, verification, and prioritization as one system, so you’re not stitching together a separate list tool, enrichment vendor, and manual checks.