Build the playbook
Choose channel steps, timing, message intent and approval points.
OUTBOUND
REACH / 01
One playbook.
Every channel.
Coordinate email, calls and LinkedIn in one multichannel outreach workflow with shared context and human control.
THE PRODUCT / CLEARLY
Multichannel outreach is one sequence expressed through several channels, with a shared buyer record and one set of stop, approval and handoff rules.
HOW IT WORKS
Three moves.
One commercial memory.
Use shared context
Generate each touch from the lead, company and campaign strategy.
Respond to outcomes
Route replies, call results and engagement into the next action.
WHAT YOU GET
Useful by design.
Connected by default.
Email sequences
Create personalized email steps and control when they send.
Calling steps
Place calls, keep logs and use campaign context during the conversation.
LinkedIn steps
Coordinate LinkedIn outreach and engagement with the wider motion.
Human approvals
Review generated work before activation where the motion requires it.
THE DIVISION OF LABOR
OXO operates.
Your team persuades.
Runs defined, repeatable outbound work from shared context.
Your team chooses channel boundaries and approves sensitive work. OXO coordinates the repeatable steps and keeps responses connected to the same motion.
DETAIL / FOR EVALUATION
What this changes
in practice.
OXO multichannel outreach coordinates email, calls and LinkedIn from one campaign context. Each touch can use the same account research, timing logic and approval rules, so the sequence behaves like one motion instead of three disconnected tools.
Email, calls and LinkedIn are frequently operated as separate programs. Prospects receive disconnected touches while operators reconcile timing and context by hand.
Add calls to email outreach
Place calling work in the same cadence and prospect history.
Coordinate LinkedIn touches
Connect social actions to the account and campaign rather than an isolated task list.
Run role-based sequences
Adapt channel mix and messaging rules to the persona and offer.
BUYER QUESTIONS
Clear answers.
No theatre.
What is multichannel outreach software?+
It coordinates a sales sequence across more than one channel. OXO connects email, calls and LinkedIn so they can share context, timing and response handling.
Can teams approve messages before they send?+
Yes. OXO includes human approval workflows that can keep generated outreach pending review before a campaign starts.
Does OXO replace the sales team?+
No. OXO operates repeatable outbound work and keeps approvals visible. Sellers enter where judgment, persuasion and relationship context matter.
YOUR MOTION / NEXT